Risland Thailand Refreshing Brand to World-Class Level To Deliver Values & A Brighter Future Living With 7.5bn Baht Sales Target in 2021
Announcing its first brand refresh in four years, Risland Thailand positions itself a world-class real estate developer under its “A Brighter Future Living” slogan. It plans to bring in construction innovation while upgrading its website and social media platforms to deal with digital customers. Meanwhile, the company is confident to hit its sales target of 7.5 billion baht this year.
Dr. Zhang Lianggang, President of Risland Thailand says that Risland has been starting property development in Thailand for 4 years. They develop 6 condominium projects, which comprise Artisan Ratchada, Cloud Thonglor-Phetchaburi, Cloud Sukhumvit 23, The Livin Petchkasem, Skyrise Avenue Sukhumvit 64 and The Livin Ramkhamhaeng, and a single or detached housing project Lake Serene Rama 2. All the projects are valued over 50 billion baht.
“The company targets to generate sales revenue of 7.5 billion baht this year with a similar growth last year. Risland considers Thailand an important strategic country where it has high potential and good infrastructures. In addition, it targets to be one of the top 10 property developers in Thailand,” he said.
Mr. Nie Songqian, Sale and Marketing General Manager of Risland Thailand says that with our fruitful experiences and expertise in property business in several countries including The United States, The United Kingdom, Australia, New Zealand, India and Indonesia, we have learned know-how from them. Therefore, we adapt the world’s property and living trends to our projects in Thailand. Currently, we are preparing to import the latest technology and innovation for our developments, for example, construction robots, face recognition and voice command systems.
To enable Risland Thailand to better reach clients in the digital era, the company has refreshed its brand for the first time by emphasizing its core value and slogan “A Brighter Future Living”. It believes that accommodation is an important investment in life so clients need to choose a good and quality one. Risland Thailand is committed to delivering real values for a brighter future living through 3C, which are Connect to Urbanization, Completed Living and Connect Your Tech.
Mr. Kantitat Moltha, Regional Branding and Marketing Director of Risland Thailand says that the objective of brand refresh is to raise new corporate brand awareness with its brand purpose of creating better quality of life for everyone through “home”. One of the brand refresh plans is launching a new version of our Thailand site: www.risland.co.th with new functions which can fit all screen types of mobile phones, computers, tablets and laptops.
“The website is a front door or a flagship showroom to communicate with our clients. Hence, we decided to make it more attractive and upgrade it to three languages: Thai, English and Mandarin. The website is also designed to link with social media platforms to better respond to various styles of clients and allow them to access our projects’ information more conveniently. They can virtually view each project with 360-degree videos or make an appointment to visit the site privately. Moreover, clients are able to make a reservation and pay online via payment gateway too,” he said.
Mr. Kantitat added that the brand refresh is Risland Thailand’s local strategy to foster its business fundamentals in Thailand with sustainable growth in the long term. It will be a big step making Risland more outstanding in the market and enabling it to expand its communication channels to cover all of its target groups. This also emphasizes that Risland is the global real estate brand that truly delivers real values and a bright future of living to clients.
Risland Thailand is a subsidiary of Hong Kong-based multinational real estate conglomerate Risland Holdings, which offers a wide range of services such as residential development, commercial real estate operation, property management and infrastructure construction and operation. Risland is committed to providing residences and environment through sustainable development and offering better quality of life to Thai society.